Being Nice(er) About Email
October 1, 2010
Most betting sites have a horrific registration process and we’re pretty proud of our progressive disclosure that gets customers registered within a minute, deposited within four and matching their first bet in under nine minutes. That said, in the quest to minimise form filling, we had been a bit slack with email opt-in/out.
No one likes receiving email they didn’t approve, and I’ve been wincing every time we send out an email to our customers because many didn’t explicitly approve the contact. Well, that’s all changed.
We now have a check box on the sign-up screen to ask permission for us to contact you, and a new setting in communication settings which allows you to opt in/out at any time.
Don’t worry, we won’t be increasing the number of emails we send, it’s just good to know that now our members can easily set their preference.
